Lesson 2. A Lesson in Internet Real Estate

You can choose to download the episode, listen to it here, or you can listen to it on many podcast networks, see the list and links below.

Remember the saying, "Location is everything" when it comes to business? We all know how crucial location is for a brick-and-mortar store.

Think back to those giant yellow pages we used to rely on. Whenever you needed a plumber or any other service, you’d flip through the book.

Do you remember how many businesses named themselves starting with "A" just to be listed first?

Well, today’s Main Street is the first page of Google.

People now turn to the Internet to find services like plumbers, but here’s the problem—not enough businesses are aiming to be at the top, so to speak.

It’s surprising how many small service-based businesses are still not taking advantage of the Internet.

Just like Main Street, the Internet is prime real estate, and every business owner needs to invest in it. In today’s podcast, we’ll dive into the different types of online real estate and how they can impact your business.