Lesson 3. Mapping Your Customer's Journey - Website Perspective

You can choose to download the episode, listen to it here, or you can listen to it on many podcast networks, see the list and links below.

Today's marketing lesson requires you to be able to use your phone so if you can listen to this episode on a computer it is helpful.

It's a brief lesson - but a very important one!

If a business owner has a brick-n-mortar when visited by a customer they get to have a personal impact on how that individual sees and experiences their business.

You achieve this impact by communication.

But, what if you aren't there to have that impact?

What if they are experiencing your business alone, without your presence or impact on how they see it?

This is what happens when someone visits your website.

NOTE: Be sure to make a list of everything you need to work on and do NOT put it on the backburner! These are things that are directly connected to the revenue of your business.